40 Facts Why Email Marketing Is King In 2024

And why you should finally create that newsletter or email list

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There’s still time to join the newsletter and email marketing boom. Here are 40 quick reasons why you should:

1. Over 4 billion people worldwide use email, with 306 billion emails sent per day.

2. Email has a median ROI of $44 for every $1 spent.

3. Email marketing drives 20% of all e-commerce orders.

4. Over 80% of consumers prefer to get company information via email over social media.

5. Personalized subject lines improve open rates by 26%.

6. Emails sent on Tuesday, Wednesday, and Thursday get the highest open rates.

7. Mobile optimization increases click-through rates by up to 96%.

8. Emails with 6 to 1 subject lines get the highest open rates.

9. Over 90% of customers check their email on mobile devices.

10. Segmenting your email list can improve click-through rates by 95%.

11. Email automation increases revenue by 10% or more for 83% of companies.

12. The ideal email length is 50–125 words long.

13. Over 50% of email…