40 Facts On Why Email Marketing Is King In 2024

And why you should finally create that newsletter or email list

There’s still time to join the newsletter and email marketing boom. Here are 40 quick reasons why you should:

1. Over 4 billion people worldwide use email, with 306 billion emails sent per day.

2. Email has a median ROI of $42 for every $1 spent.

3. Email marketing drives 20% of all e-commerce orders.

4. Over 80% of consumers prefer to get company information via email over social media.

5. Personalized subject lines improve open rates by 26%.

6. Emails sent on Tuesday, Wednesday, and Thursday get the highest open rates.

7. Mobile optimization increases click-through rates by up to 96%.

8. Emails with 6 to 1 subject lines get the highest open rates.

9. Over 90% of customers check their email on mobile devices.

10. Segmenting your email list can improve click-through rates by 95%.

11. Email automation increases revenue by 10% or more for 83% of companies.

12. The ideal email length is 50–125 words long.

13. Over 50% of emails are opened within the first hour of delivery.

14. Email click-through rates are 2–3 times higher than social media.

15. Email …