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The success and audacity of email marketing power
This man has become one of the most successful solopreneurs by mastering short-form content.
In just 3.5 years, he's generated millions in revenue largely on his own.
He's done this by building an audience of hundreds of thousands of people across three main platforms: LinkedIn, Twitter, and his email newsletters.
It's Justin Welsh.
But how did Welsh go from 0 to over $2 million in revenue so quickly?
Let's break down his journey.
Starting Small on LinkedIn
Welsh began building his audience in 2018 solely on LinkedIn. He committed to consistently publishing valuable short-form content day in and day out.
It was a slow grind at first, but he stuck with it. Over years of posting daily, he was able to steadily grow his following into the six figures.
The key factors to his LinkedIn growth were:
Consistency: Publishing daily, rarely missing a day of content.
Optimization: Analyzing what posts performed best and replicating their style.
Value: Providing genuinely useful tips and insights for his audie…
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