Letters by Burk

Letters by Burk

Apple Design Is Dead

Or is it?

Burk's avatar
Burk
Jun 12, 2025
∙ Paid
Screenshot from Apple.com

So, Apple just reinvented glass. Of course.

They’re calling it “Liquid Glass,” which sounds less like a design language and more like something Gwyneth Paltrow would sell you for $99 in a frosted jar. Sorry.

But this isn’t about her. It’s about Apple. And how they’ve gone from setting the gold standard for design… to basically han…

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