Letters by Burk

Letters by Burk

Consumers Don’t Care About AI In Products

Or Do They?

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Burk
Nov 12, 2025
∙ Paid

My Medium friends can read this story over there as well.

Photo by Solen Feyissa on Unsplash

Most people couldn’t care less if the thing they’re using runs on AI, machine learning, or a hamster spinning a wheel under the hood.

As long as it works. Right?

Nobody wakes up and says, “I can’t wait to use some artificial intelligence today!”

They say, “I hope my …

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