Creators Are Dying On Idea Hill
And I don’t want to end up there
AI has made everything easy.
Writing is easy.
Design is easy.
Coding is easy.
Shipping is easy.
All true. And also wildly misleading. Because what actually got harder is the only thing that ever mattered.
What the hell should we build in the first place.
That is Idea Hill. And creators are dropping like flies on the way up.
Execution is a commodity now
We used to live in a world where execution was the bottleneck. In fact, execution was most of the job marketplace. And that marketplace is going to die soon. That’s why many will lose their jobs.
But it’s only one side of the coin.
