Email Automation: The Key to Streamlined Marketing and Higher Conversion Rates

With multiple examples

Email marketing remains one of the most effective digital marketing channels, with email generating $44 for every $1 spent according to DMA research. But creating and sending individual emails to every subscriber and prospect can be extremely time-consuming. This is where email automation comes in - the process of setting up pre-written, automated emails to go out when a subscriber takes (or doesn't take) a specified action.

Email automation powered by tools like ConvertKit, Beehiiv, MailerLite, and others can save enormous amounts of time while boosting engagement and conversion rates. Here are some of the key benefits of using email automation:

Welcome and Onboarding Sequences

Making a strong first impression is critical, which is why having a automated welcome sequence is so valuable. As soon as a new subscriber signs up, they receive a series of onboarding emails to introduce them to your brand, products/services, and value proposition. These welcome emails get the relationship off t…