Email Marketing, Social Media, Or Keyword Research — Who Wins
SoloCreator #110
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“Don’t play with hearts or with people who do” — Casper
Happy New Year, my friends!
I hope you had a wonderful time over the holidays and a great New Year’s Eve.
To a beautiful 2024.
Finds of the week
Is Pinterest not your thing? Maybe this new Pinterest alternative for creatives is your cup of tea!
Itsycal for Mac — Upgrade your Mac menu bar with this
Story of the week
Virginia Buechel asked on X the other week:
Good question!
Email marketing is a killer. It has the highest return on investment (ROI) and is booming now. Everyone and their mother’s got a newsletter.
Easy choice, right? But wait!
Social media posting offers the highest chance of going viral, as social media (especially places like TikTok or X) have gazillions of users waiting for viral content. That can open many doors. Some networks even pay for content now.
So, that’s the winner? Not so fast, though.
Keyword research is a skill that will help with so many things in the future. It’s the backbone of blogging, YouTube, and many types of content creation.
So, for me, keyword research wins here. It can even be the foundation of the other two. Keyword research is the difference between shouting in the void with your blog or hitting the front page on Google, making thousands with ads or affiliate links.
Keyword research is crucial for YouTubers, hitting the algorithm at the right time, getting noticed, and making big bucks with the partner program.
Keyword research is king. But email marketing is the number one marketing channel once you have an audience.
What would you say?
Reads of the week
The Hollywood Illusion: Today’s Naturally Unobtainable Male Body Image
It’s Almost 2024, Time For a Digital Declutter + tips on how to do it
Facts of the week
The 10 Most Significant Figures In History
(via Time Magazine)
Jesus
Napoleon
Muhammad
William Shakespeare
Abraham Lincoln
George Washington
Adolf Hitler
Aristotle
Alexander the Great
Thomas Jefferson
Who’s missing?
I hope you enjoyed this. A ❤️ and a comment ✍️ always cheer me up!
Best,
