How I Use Analytics To Decide What To Write Next
Exact step by step
My Medium friends can read this story over there as well.
Most writers pick their next topic based on interest. Or vibes. Which is great. I love to do that.
A random idea that popped up while playing with my kids is my favorite kind of writing.
I used to only do that.
But recently, I’ve written somewhat differently.
Since I connected Google Search Console and Google Analytics to my Substack, I’ve found topics to write about that also rank well in search.
Let’s break down how.
Step 1: The Substack Dashboard
The basic Substack dashboard doesn’t offer too many stats, but that’s actually not a bad thing. It’s simple to understand, and it gives me the first hints. The same goes for the Medium stats.
I check three things:
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