Letters by Burk

Letters by Burk

How to Build a Highly Engaged Email List

The right way

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Burk
Nov 21, 2023
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Hi email friends,

Let’s discuss some tips on how to build a highly engaged email list today.

What is an engaged email list?

An engaged email list is a list of subscribers who are interested in your content and open and click on your emails.

In fact: “Email has an average return on investment of $44 for every $1 spent.”

That’s quite the ROI.

No doubt, engaged subscribers are more likely to follow and remember your content, to buy your products and services, and they can also help you promote your content on social media and other channels.

How to build an engaged email list

Here are a few tips on how to build an engaged email list:

  • Offer valuable lead magnets. Lead magnets are freebies that you offer to potential subscribers in exchange for their email addresses. Lead magnets should be valuable and relevant to your target audience. For example, a blogger who writes about health and fitness could offer a lead magnet such as an e-book on the 10 best healthy recipes for beginners. I offer my Crea…

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