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Hi email segmenters,
In this issue, I'm going to share tips on how to segment your email list.
What is email list segmentation?
Email list segmentation is the process of dividing your email list into smaller groups based on shared characteristics. These characteristics can include anything from demographics to interests to purchase history.
The obvious elephant in the room: Substack can’t do that. Not really. You can theoretically use Substack Sections to divide subscribers into different categories, but that’s not even close to real segmentation that a tool like ConvertKit allows.
So, do you desperately need segmentation?
This depends on what you want, what you do, what email service provider you use, and how much information you collect about your subscribers.
I don’t need it for every newsletter. That’s why I run most of them on Substack. But segmentation does have many upsi…
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