How to Segment Your Substack Subscribers

And send targeted emails

Substack* is a popular and powerful, free newsletter and blogging platform that millions of users enjoy in 2024.

I am a heavy Substack user.

That being said, Substack has some major downsides when it comes to email marketing functionality. It's a writer-focused platform, rather than a marketing-focused one.

The most notable downsides are:

• no email automation capabilities (other platforms call this workflows

• no segmentation options

This second downside is the topic of today's post.

When I say “email segmentation”, let's determine what this actually means, why it's important, and how Substack handles it.

Because it's not completely true that Substack doesn't offer any segmentation. It does. Just not at the level of other true email marketing platforms like ConvertKit* or MailerLite*.

Let's dive in!

What is Email Segmentation?

First, the what.

If you've never heard of email segmentation, you should learn about it. It's powerful.

Email segmentation means splitting your subscriber list into smaller gro…