How to Write Effective Email Subject Lines
In 5-10 words
Sponsored by The Rundown AI* — the premiere newsletter for AI news and tools
Hi newsletter addicts,
in this one, I'm going to share tips on how to write effective email subject lines.
Why are email subject lines important?
Your email subject line is the first thing people see when they receive your email. If your subject line is not interesting or relevant, they are likely to delete your email without opening it.
Fun fact about subject lines: “Emails with 6 to 10 word subject lines get the highest open rates.”
A good email subject line should be:
Clear and concise: It should tell the recipient what your email is about. No vague clickbaity stuff.
Intriguing: It should make the recipient want to open your email. Click-worthiness!
Relevant to the recipient's interests: If you are sending your email to a list of subscribers, you could segment your list and send different emails to each segment. This ensures that your subject lines are relevant to the interests of …
Keep reading with a 7-day free trial
Subscribe to Letters by Burk to keep reading this post and get 7 days of free access to the full post archives.