How to Write Effective Email Subject Lines

In 5-10 words

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Hi newsletter addicts,

in this one, I'm going to share tips on how to write effective email subject lines.

Why are email subject lines important?

Your email subject line is the first thing people see when they receive your email. If your subject line is not interesting or relevant, they are likely to delete your email without opening it.

Fun fact about subject lines: “Emails with 6 to 10 word subject lines get the highest open rates.”

A good email subject line should be:

• Clear and concise: It should tell the recipient what your email is about. No vague clickbaity stuff.

• Intriguing: It should make the recipient want to open your email. Click-worthiness!

• Relevant to the recipient's interests: If you are sending your email to a list of subscribers, you could segment your list and send different emails to each segment. This ensures that your subject lines are relevant to the interests of each recipient.

How to write effective email subject lines

Here are a few tips on how to write effective email subject lines:

• Use strong verbs: Use verbs that are action-oriented and attention-grabbing. For example, instead of using the subject line "New blog posts I love," you could use the subject line "5 new blog posts that you won't want to miss." Numbers have a strong effect, which brings me to the next point.

• Use numbers: People love numbers. If you can use numbers in your subject line, it will make your email more likely to be opened. For example, instead of using the subject line "How to improve your email marketing," you could use the subject line "3 simple steps to improve your email marketing."

• Use personalization: If you can (without sounding weird), personalize your subject lines with the recipient's name or other information. This will make your email more likely to be opened. For example, instead of using the subject line "New blog post I love," you could use the subject line "5 new blog posts that you won't want to miss, Burk"

• Use emojis: Emojis can be a great way to add personality to your subject lines. However, you should use them sparingly. Too many emojis can make your subject lines look spammy. But they do stand out in the inbox.

• Test your subject lines: The best way to find out what subject lines work best for your audience is to test them. Send out a few different subject lines to your list and see which ones get the most opens. It’s called A-B testing. Many platforms offer this.

Here are some additional tips for writing effective email subject lines:

• Keep your subject lines under 50 characters, or as mentioned above, between 5–10 words.

• Avoid using all caps or exclamation points. That just looks weird most of the time.

• Don't make false promises, i.e., no clickbait, but click-worthiness.

• Use a call to action. Preferably a personalized one.

The bottom line

Writing effective email subject lines is an important skill for any content creator/writer. You might have gotten some news tips on writing subject lines today that will help you get more opens and clicks tomorrow.

Best

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