Letters by Burk #131: Branding

Also, rebranding, Substack SEO, genderization, the year 2024, and more

Photo by davisuko on Unsplash

Hi friends,

You may have noticed…

The name “SoloCreator” is gone from this Substack publication. I liked the name, but it didn’t really fit anymore. I am not only doing creator content. And many of my readers are actually way more familiar with the name “Burk” than with other branding attempts. Which is cool!

That’s why I simply went back to calling this newsletter (or publication) “Letters by Burk” as this is exactly what they are.

Let me know what you think!

Quote of the week:

Life is 10% what happens to us and 90% how we react to it. — Dennis P. Kimbro

So true!

P.S.: Some have asked me what this blue orange is all about. 😆 Nothing really, I just love the color combo. And it fits the brand colors here.

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#1 Main Story:

A No-Nonsense Guide to Google Search Success For Substackers

Substack is a great platform for writers. Blogging and newsletters combined in a single, free platform that comes with its own social media network in Substack Notes and much more gems.

It’s the platform to be on in 2024.

But what’s about search engines and Substack?

Let’s talk about getting your newsletter some serious Google love today.

If you’re scratching your head wondering why this matters, stick with me. By the end of this guide, you’ll be itching to dive into the world of search engine optimization (SEO) for your Substack.

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#2 Essay:

Genderization

Remember when life was simple?

When boys were boys, girls were girls, and the only pronouns we had to worry about were “he,” “she,” and the occasional “it” for that houseplant you kept forgetting to water?

Those days are as gone as my high school hairline.

Welcome to the new world of gender expression, where the spectrum has more colors than a tie-dye shirt at a Grateful Dead concert.

God, I love tie-dye.

It’s a world where your dating app profile needs a dropdown menu just to list all the gender options.

Now, don’t get me wrong…

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#3 Fun facts

10 fun facts about the year 2024

1. 2024 is a leap year, with 366 days instead of the usual 365.

2. The Summer Olympics are scheduled to be held in Paris, France, marking the third time the city has hosted the Games.

3. NASA's Europa Clipper mission is set to launch, aiming to study Jupiter's moon Europa.

4. It's the Chinese Year of the Dragon, starting from February 10, 2024.

5. The United States is scheduled to hold its 60th presidential election in November.

6. The European Football Championship (Euro 2024) is taking place in Germany right now (June).

7. The world's population is projected to reach approximately 8.1 billion people.

8. Several countries plan to phase out single-use plastics this year as part of environmental initiatives.

9. The Sagrada Familia basilica in Barcelona, Spain, which has been under construction since 1882, is still undergoing and probably not completed 2024.

10. 2024 marks the 80th anniversary of D-Day and the Normandy landings of World War II.

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Read more

• Should You Connect a Custom Domain to Substack

• The Strange and Comforting World of Euro 2024

• Pitcairn Island: Paradise Lost and Found

• Create a Custom Landing Page For Your Substack Publication In a Few Simple Steps

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Something to think about

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Best,

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