SEO on Medium in 2024: Why I Don't Care Much About It Anymore

To SEO or not to SEO

Search engine optimization (SEO) used to be an important consideration for me, back when I started running personal and professional WordPress blogs. And it still does.

But, now that I'm mainly writing on Medium, SEO doesn't concern me as much.

Here's why SEO isn't as big of a deal on Medium and why I don't pay it much attention these days.

Medium's High Domain Authority Gives It a Built-In SEO Advantage

Medium has one major advantage when it comes to SEO — its extremely high domain authority (DA) score.

What is Domain Authority?

Domain authority is a metric developed by Moz that predicts how likely a website is to rank highly in search engine results pages (SERPs). DA scores range from 1 to 100, with higher scores meaning a greater chance of ranking well.

A new website starts out with a DA of 1.

Medium's DA? A whopping 95 out of 100!

Why SEO Isn't As Important on Medium

With a DA of 95, Medium posts have a high likelihood of ranking #1 for various keywords organically.

You don't need to meticul…