I just removed about 200. Pruned them for a second time and I’ve been really brutal with it. Sign up within the last 14 days zero emails opened, zero post viewed. - adios
I’m not sure if this was correlation/causation but last time I did it, I got a huge bump so I hope it’s gonna happen again, but I’m not gonna hold my breath 😂
My take has always been, if I'm going to just clean out my list just to improve metrics, I feel like cheating. Also, that says more about my content than the reader. If the content is not engaging, they won't open.
Now, with the deliverability part, I think it makes more sense. Because potentially interested readers won't get to open my emails and see the content if it's filtered out.
Thanks for the insight, will definitely think about it.
I just removed about 200. Pruned them for a second time and I’ve been really brutal with it. Sign up within the last 14 days zero emails opened, zero post viewed. - adios
I’m not sure if this was correlation/causation but last time I did it, I got a huge bump so I hope it’s gonna happen again, but I’m not gonna hold my breath 😂
Thanks for the article.
My take has always been, if I'm going to just clean out my list just to improve metrics, I feel like cheating. Also, that says more about my content than the reader. If the content is not engaging, they won't open.
Now, with the deliverability part, I think it makes more sense. Because potentially interested readers won't get to open my emails and see the content if it's filtered out.
Thanks for the insight, will definitely think about it.