Substack Is Experimenting With Ads

Why ads, how are they doing it, a look into the future, and more

Substack, the popular newsletter platform, is testing out placing advertisements within its newsletters, as reported by Axion Scoop recently.

This marks a shift for the newsletters company, which has not previously run ads in its core platform as far as I know.

As provided with evidence from the podcast “Blocked and Reported” by Jesse Singal (who hints at this in his own Substack publication “Singal-Minded”), Substack would begin experimenting with running ads in some newsletters.

Yes, these ads are for the podcast! Which is all the more interesting.

It's also important to understand that Substack doesn't run or create its own ads here, but rather connects advertisers with fitting publications.

This concept isn't new. In fact, popular newsletter platform Beehiiv is doing this as one of their core business models for the paid tiers and has been for quite a while. ConvertKit offers something similar as well.

So, Substack isn't inventing new forms of monetization here.

How it might work

Substack…