The 100th & Last Issue Of SoloCreator
In this format!
No, I don’t call it quits. Quite the opposite.
Hi friends,
this is Burk.
Let me first say thank you a million times to all the readers who have been following me for years. On Medium, here on Substack, on Twitter/X, or anywhere else.
It’s been a pleasure. I couldn’t have done it without you.
As you may know, I am now a full-time content creator, doing the things I love all day every day.
This brings opportunities, more time to reflect, and therefore… some ideas for changes.
It’s that time.
Re-re-brand
A few months ago (time flies), I rebranded my newsletter from a simple “by Burk” to this “SoloCreator” brand.
With it, I changed the format from long-form content to only snippets or excerpts of my longer stories with a link leading to them.
During that time – the last few months – I’ve noticed a few key things:
Engagement is okay, but not great (it had been in the past)
Open rates declined
Click-rates didn’t grow, although they should have with this link for…
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