The Big Short

How short video shapes an entire new generation

Something big (short) has happened in the last few years.

Short videos, like those on TikTok, have exploded in popularity among young people. Teens and young adults are spending hours each day scrolling through and posting short video clips.

TikTok has become a cultural phenomenon. For better or worse.

It's reshaping entertainment, communication, and even commerce.

The app has over 1 billion monthly active users — and over 60% are under 30. For the TikTok generation, short video is king.

On one hand, this shift is fun, new, and exciting.

TikTok offers fresh avenues for people to express themselves and connect with others.

It's not all bad. You can pack a punch in a few seconds. No fluff, straight to the point.

But that's not all it is.

The quick videos can convey a lot of meaning and emotion in under a minute. This fast-paced format resonates with young audiences.

And older ones too.

But the TikTok craze also raises concerns about its impact on society and youth.

On the next generations.

One worry…