The Price of "Free" YouTube
And the Premium push
Over the years, YouTube has heavily ramped up its efforts to drive users towards its Premium subscription service.
And it's annoying, to say the least.
The platform is bombarding viewers and creators alike with an increasing number of ads, making the ad-free Premium experiences more enticing than ever before.
This aggressive push for Premium memberships has become a source of frustration for me and many others.
The Subtle Changes
Over the past years, YouTube has implemented subtle (and not-so-subtle) changes to its website and apps, primarily aimed at generating more revenue and promoting its Premium subscriptions. Of which we now have two.
From persistent banner ads urging users to sign up for a free trial to an overall increase in ad frequency, the platform's tactics have become increasingly intrusive.
The Introduction of Premium Light
In a bid to capture a wider audience, YouTube somewhat recently introduced a new tier – Premium Light at €5.99.
This offering allows users…
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