The Story Behind Popbitch, One Of the Longest Running Newsletter Today

From the late 90s till today

Hard to believe it’s been 25 years since Popbitch first landed in inboxes everywhere and shook up the entertainment journalism landscape for good.

Back in 1999, British journalist Camilla Wright was fed up with the PR sugarcoating of celeb profiles.

So she teamed up with Neil Stevenson to launch a sassy insider newsletter lifting the lid on unfiltered showbiz gossip.

Dubbed “Popbitch,” this scrappy upstart was an instant hit among industry friends for its irreverent mashup of high and lowbrow content.

But Popbitch quickly outgrew its niche audience.

With no need for celebrity access or handlers’ approval, the newsletter felt free to dish the salacious rumors traditional outlets wouldn’t dare print.

Muckraking exposés on shady industry figures regularly topped Popbitch’s signature cheeky coverage of pointless star trivia and daggy jokes.

This insider dirt allowed Popbitch to consistently scoop the mainstream media by years. All the way back in the early 2000s, Popbitch was sounding alarms abo…