The Ultimate Guide to Structuring & Formatting Your Newsletter Issues

Break it Down for Easy Consumption

Welcome to the world of captivating newsletters, where every word matters and every click is precious. Here are 7 tips to structure your newsletter perfectly.

#1 Go for click-worthy headlines

Craft click-worthy headlines that captivate and entice. Use power words and intriguing phrases to evoke emotions and spark curiosity. Be concise, impactful, and leave a lasting impression. Balance brevity with an irresistible promise, ensuring the content lives up to expectations. Engage readers, leaving them hungry for more.

#2 Break up your content

Break up your content into bite-sized chunks using headings, subheadings, and bullet points. No long, daunting paragraphs.

#3 Keep it concise

Who says size matters? Newsletter issues thrive when they're concise and to the point. Aim for the sweet spot of 500–1000 words, but remember, shorter is better if you're a frequent publisher, and longer can be a treat for those who await your gems less often.

#4 Use examples and stories

Ever wondered what makes a news…