When structuring Substack posts, it’s important to keep in mind that your goal is to engage and inform your audience, while respecting their time. And adding a little fun to it can’t hurt either.
Here are some tips to help you structure your Substack posts effectively:
Go for click-worthy headlines: Use power words, keep it short, and let the imagination roll
Start with a clear introduction: Begin your post with an attention-grabbing opening that clearly introduces your topic and lets readers know what to expect. Or jump right into the content without blabbering. Time’s valuable.
Break up your content: Use headings, subheadings, and bullet points to break up your content into easy-to-digest chunks. This not only makes your post more visually appealing but also helps your readers quickly find the information they need.
Keep it concise: Substack posts should be relatively short and to the point. Aim for around 500–1000 words per post. Even shorter if you publish frequently (daily, multiple t…
Keep reading with a 7-day free trial
Subscribe to Letters by Burk to keep reading this post and get 7 days of free access to the full post archives.