Underperforming Content in 2024: To Delete or Not to Delete?

The Pros and Cons of Deleting Underperforming Content in 2024

We've all been there – publishing content that seemed promising but ended up tanking, with dismal views, engagement, and external reach.

As time goes by, you might find yourself staring at a long list of these underperforming posts, stories, or articles.

The question arises: what should you do with this stagnant content in 2024?

Should you simply hit the delete button and move on?

Here's the thing

While decluttering your online portfolio by removing unsuccessful pieces might seem like a sensible solution, it's essential to weigh the pros and cons carefully.

Pros

• On the one hand, deleting low-performing content can streamline your profile, allowing you to showcase your best work and maintain a polished, curated collection.

• Additionally, removing underperforming content gives you the option to repurpose or republish it in the future, when it might have a better chance of resonating with your audience.

Cons

However, deleting content also comes with risks.

• Broken links are a common consequence, as y…