Letters by Burk

Letters by Burk

Vanity Metrics Are Not Important (But Here’s How to Get More Followers Anyway)

The numbers game

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Burk
Mar 18, 2025
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turned on monitoring screen

“Vanity metrics are not important.”

“Hey, look, I have 20,000 followers.”

“Here’s a course on how to gain followers.”

“But wait… vanity metrics are not important?”

This cycle of contradiction is one of the great “mysteries” of the digital age. Boy, have we come a long way…

Influencer…

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