Letters by Burk

Letters by Burk

What Happens When You Publish on Three Platforms at Once

It’s more spreadsheet-y than you’d think

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Burk
Mar 25, 2026
∙ Paid
Photo by Tony Hand on Unsplash

I publish every article on three platforms. Medium, Substack, and my own blog. On and off with the blog.

Same topic. Different versions. Different audiences. Different reasons.

This is the system behind it. What works, what doesn’t, and whether it’s worth doing.

It depends on how much you like repetitive work or utilize AI for automations.


Three platforms, three jobs

Each platform does something different for me. None of them do everything (well).

Medium is where I make the most money.

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