Letters by Burk

Letters by Burk

Share this post

Letters by Burk
Letters by Burk
Why You Need a Platform-Independent Audience in 2024

Why You Need a Platform-Independent Audience in 2024

And what that is

Burk's avatar
Burk
Mar 19, 2024
∙ Paid
14

Share this post

Letters by Burk
Letters by Burk
Why You Need a Platform-Independent Audience in 2024
1
Share
man writing on white board
Photo by Campaign Creators on Unsplash

Imagine this scenario:

You've built a massive following, raking in thousands of views and a nice income month after month.

Then, without warning, you get banned from the platform. Just like that, your audience and revenue stream disappears.

This is exactly what happened to me a couple of years ago. It was a wake-up call that made three things crystal clear to me:

  1. Have multiple income streams to stay safe

  2. Utilize multiple platforms to diversify your presence

  3. Most crucially, grow an audience independent of any single platform

Let me share the full backstory and why building a platform-independent audience, is an absolute must in 2024.

My YouTube ban

For three years, I had been growing several faceless YouTube channels focused on various niches.

The early days were an uphill battle as I studied advice from all the "YouTube money-making gurus" I could find.

Eventually, their tips seemed to work. 🤯

One channel started gaining traction—more views rolling in, accep…

Keep reading with a 7-day free trial

Subscribe to Letters by Burk to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Burk
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share