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I just read a crazy-helpful article by Eve Arnold. It’s called “How to Write Content That Makes You Money” and despite the attention-grabbing headline, it provides awesome insights into the content creation process that every creator needs to learn.
Writing is a powerful tool that can solve problems for your readers and help them take meaningful action. However, not all content is created equal.
To create impactful content, you need to follow a few key steps.
Identify the problem your key audience faces. What are they struggling with? What are their pain points? Once you know what the problem is, you can start to brainstorm solutions.
Next, you need to share your own personal experiences with this specific problem. This will help readers connect with you and see that you understand what they're going through. It will also help them trust you and believe that you have the solution they need.
When you're writing your conten…
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