Letters by Burk #138: Be Real, People

Also, Substack fame, AI content, US states, and more

Hi friends,

the internet is a great place. Full of knowledge, help, entertainment, and fun.

It’s also a hellhole. You can’t trust anyone, people are trying to spam, take advantage of you, or mislead you.

If you’ve spent time on social media, you know what I mean. I’ve gotten so much inspiration from amazing creators and influencers. But I also can’t count the number of times, shady people tried some shady stuff.

That’s the (digital) world we live in.

Even “seemingly “trustworthy” people can be fake.

You see my numbers in the screenshot above. Over 60K subscribers and more than 600 paid ones.

Great stuff, right?!

But those numbers are fake. It’s unbelievably easy to fake numbers like these in screenshots and even screen recordings.

Anyone can do it.

And I assure you, many do. You’ve probably come across some who did. And you didn’t realize it. They seemed like genuine creators with a large following.

It’s sad. But that’s the…