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If I was starting out, I’d probably use Substack. It’s evolved over the past few years and seems to have gained traction. It’s less niche now as many people I know have migrated here from Instagram. There’s an established audience to tap into so you’re not starting from scratch.

I also like the magazine style format and the multiple sections.

I only forward my domain to my Substack but it’s good enough for now.

I still have a self-hosted WordPress site which is fairly static these days. I also publish my Obsidian content. I can see Obsidian replacing my WP site at some point.

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Sep 24, 2022Liked by Burk

Does Substack work well on a custom domain if you want to use SEO to target low competition keywords or are you better off using a self hosted option in that scenario?

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author

That depends on the self hosted option. There are much better and more detailed options for SEO perfected sites of course. Substack is pretty basic. You can’t add tags or keywords (as meta) it really optimize any other wax than with high quality SEO optimized content. Then again that should be the main focus anyway.

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