Why Short Blogging Wins the Internet

We writers might not like it

Photo by Morgan Housel on Unsplash

People don’t read blogs the way they used to.

They skim. They scroll. They snack on content.

If you’re writing a 1,000-word blog post like it’s your thesis on the history of the Roman Empire, you’ve already lost 90% of your audience.

Here’s what seems to work for me:

• Short paragraphs: Think 1–3 sentences max.

• Clear subheadin…