Why Short Blogging Wins the Internet

We writers might not like it

Apr 25, 2025

People don’t read blogs the way they used to.

They skim. They scroll. They snack on content.

If you’re writing a 1,000-word blog post like it’s your thesis on the history of the Roman Empire, you’ve already lost 90% of your audience.

Here’s what seems to work for me:

Short paragraphs: Think 1–3 sentences max.
Clear subheadings: That make the content clearer or add some excitement.
Bulleted lists: Like this one.
Bold text for emphasis: So key points pop.
A dash of humor: Because we’re humans, not PDFs.

The “Scroll Test”

One of my go-to checks, before I publish anything, is scrolling.

I literally just scroll through the draft like a lazy, disinterested reader. If I can’t follow what’s going on without stopping to actually read, something’s wrong. Your formatting should guide the eye like breadcrumbs in a forest of distraction.

Can someone scroll your post and still “get it”?

If yes: gold star.
If no: edit it.

Yes, making a text easier to skim, might lead to less money (on Medium, for example, where reading time is money), but I’ve found that people come back to read when they like the formatting and style. Otherwise, they just go away.

What I Love in a Blog Style

1. Brevity with Personality

I love a post that says a lot with a little. Every sentence should earn its spot.

But that doesn’t mean dry.

There’s room for punchlines, quirks, and personality.

Example:

“Marketing is just psychology in a hoodie.”

Boom. One line. Made me think. Mission accomplished.

2. Structure Like a Skeleton

I appreciate structure. In many ways.

Good writing is organized writing, I believe. There’s a beginning, middle, and end — but more than that, each section knows what it’s doing.

Some formats I like (that many hate):

Listicles with actual insight (not just filler)
“Problem → Solution → Mic Drop” setups
Mini-stories or metaphors that keep things alive

If your blog feels like a well-planned IKEA manual (but actually fun), I’m in.

3. Formatting That’s Visually Friendly

A big blog block of gray text isn’t appealing.

The blogs I love? They look inviting:

Big headers
Short paragraphs
Whitespace to breathe
Maybe even a cheeky emoji

It’s not about being fancy. It’s about being easy on the eyes.

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Humor

A little humor goes a long way. Just a sprinkle.

I’m not looking for stand-up routines in blog form. But I love a clever analogy, a witty subheading, or a well-timed self-roast. If you can make me chuckle and teach me something, I will read every word.

Examples:

“Minimalism is great until you realize your one chair has back problems.”
“SEO is like dating. Be interesting, consistent, and don’t keyword-stuff your personality.”

If you’re funny and informative, you win.

Skimmability Is Not Optional

We live in the age of skimming. Whether we like it or not.

Readers want to dip in, grab a nugget of wisdom, and move on with their lives.

To respect that, writing should:

Have obvious takeaways
Use bold to highlight key ideas
Break down complex thoughts into digestible pieces
Avoid large walls of text

Basically, write like someone might be reading this in line at the grocery store, while avoiding eye contact with the cashier.

The “Coffee Test”

This is my personal favorite mental trick.

Would I enjoy reading this with a cup of coffee in hand, half-awake, and possibly cranky?

If the answer is yes — great. Publish it.

If the answer is “ugh, maybe later,” then rewrite it. Tighten it. Cut the fluff and keep the fun.

But that’s just me.

A Quick Template I Use

Here’s a structure I often follow for this style of blogging:

Hook — Something relatable or funny (short!)
Why This Matters — Keep it under 3 sentences.
Core Idea — Teach something. Add value. No fluff.
Mini Lists or Steps — Make it digestible.
Takeaway— Something you can utilize or remember.
Outro — Close with something cool or just keep it short.

Simple, repeatable, readable.

The Bottom Line

If I had to sum up my favorite blogging style in a few words, it’d be:

Precise. Playful. Packed with structure.

This kind of writing respects the reader’s time and intelligence. It informs without lecturing. It entertains without rambling. It’s the kind of blog I’d want to read.

Can I write like this? Nope. Not all the time. Not entirely. But I try.