I agree, except this isn't recent. This is how people have always read blogs and newsletters. The NNGroup studied this starting in the 1990s and it's just how people read online (or rather don't read). They skim and scan. Continued studies have shown pretty much the same behavior over many years. Not much has changed.
Thnk you for this!
Short posts also work a lot better for me than my long posts.
This is a masterpeice and packed with value about formatting. Thank you so much.
Sadly: True. Thanks for this.
Makes me re-evaluate my writing. Thank you.
I write 1-minute devotionals and I agree 100% on all your points!
Who has time to read long format?
I also do 5-minute devotionals because who has an hour to devote to a podcast?????
Great tips!
This was great Burk, love the coffee test. Going to share this in my newsletter :)
Thank you for the great article.
I agree, except this isn't recent. This is how people have always read blogs and newsletters. The NNGroup studied this starting in the 1990s and it's just how people read online (or rather don't read). They skim and scan. Continued studies have shown pretty much the same behavior over many years. Not much has changed.